Jack’s Abby Craft Lagers

Framingham, MA-based brewery Jack’s Abby Craft Lagers was founded in 2011 by the lager-loving brothers Jack, Eric, and Sam Hendler. Long-since established as one of the premier craft breweries in the state, Jack’s Abby continues to push the envelope in the world of craft beer with every fresh batch of lager they brew up.

I worked closely with the team at Jack’s Abby to develop and design various marketing materials, shoot and edit high-quality product photographs, set up a web shop to sell their merchandise online, and more. The “shelf talker” cards for two of their most popular brews, Hoponius Union and House Lager, can be found in liquor stores throughout New England.

Additionally, I managed and facilitated the design, proofing, and quality control of printed merchandise that JAB purchased through my previous employer, The Landry Group.

As a craft beer enthusiast, the brewery has always been one of my favorite clients to work with. Their unique approach to brewing, hardworking staff, and commitment to their mission of creating great lagers is truly admirable, and demands the kind of creative problem solving that fuels my passion for design.